Targeted Therapy for Cancer: Who Needs It, Cost & Treatment in Kerala
Targeted Therapy for Cancer 1
Dr. Navaneeth P S
Doctor
πŸ“… Published: July 7, 2026
πŸ”„ Updated: July 17, 2026
βœ… Medically Verified
⏱ 7 min read

Targeted Therapy for Cancer: Who Needs It, Cost & Treatment in Kerala

In This Article
  • 01What Is Targeted Therapy for Cancer Treatment?
  • 02How Targeted Therapy Works at the Cellular Level
  • 03Targeted Therapy vs Chemotherapy vs Immunotherapy
  • 04Which Cancers Respond to Targeted Therapy?
  • 05Why Choose Baby Memorial Hospital's NAVA Cancer Institute for Targeted Therapy in Kerala
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Key Takeaways
The most important points from this article
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Targeted therapy attacks cancer cells based on their unique genetic mutations, offering greater effectiveness with fewer side effects than traditional chemotherapy.

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Genetic testing of your tumor is essential to identify which targeted drugs will work best for your cancer.

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Precision medicine tailors treatment to each patient's cancer profile, improving survival rates and quality of life.

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While targeted therapy rarely cures advanced cancer completely, it often extends survival significantly and allows patients to maintain normal activities.

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Indian oncology centers, including those in Kerala, now offer state-of-the-art genomic testing and targeted therapy at affordable costs.

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Baby Memorial Hospital's NAVA Cancer Institute in Kozhikode brings biomarker-guided targeted therapy, radiation, robotic surgery, and haemato-oncology together under one multidisciplinary team.

Cancer treatment used to mean the same chemotherapy protocol for every patient with the same cancer type, regardless of what was actually driving that person's tumour at a molecular level.

That's changed. Oncologists today can often test a tumour's genetic makeup and choose a drug built to block the exact mutation or protein fuelling it. This approach, targeted therapy for cancer treatment, is now standard of care for a growing list of cancers, from certain lung and breast cancers to specific leukaemias.

This guide explains how targeted therapy works and why it is transforming cancer care across India.

What Is Targeted Therapy for Cancer Treatment?

Targeted therapy is a category of cancer drugs designed to interfere with specific molecules, genes, proteins, or signalling pathways that a particular tumour depends on to grow, divide, or spread. Instead of attacking all rapidly dividing cells in the body (which is how chemotherapy works), a targeted drug is built around a molecular "address" that is present on or inside the cancer cell, and largely absent in healthy tissue.

This personalized approach has transformed survival rates for many cancer types, from lung cancer and breast cancer to melanoma and leukemia. The goal is to give each patient the most effective drug for their specific cancer, reducing side effects and improving outcomes.

How It Differs From Chemotherapy at a Cellular Level

Chemotherapy drugs are largely non-selective, they kill any cell that divides quickly, which is why hair follicles, gut lining, and bone marrow cells (also fast-dividing) take collateral damage alongside the tumour. Targeted therapy drugs bind to a specific receptor or block a specific enzyme pathway, so healthy cells that don't carry that particular molecular marker are largely spared.

This is also why targeted therapy side effects tend to look different from classic chemotherapy side effects, think skin rashes, blood pressure changes, or wound-healing issues, rather than hair loss and severe nausea, though this varies by drug.

How Targeted Therapy Works at the Cellular Level

Targeted drugs generally fall into a few functional categories, often used in combination with surgery, radiation, or chemotherapy rather than as a stand-alone cure:

- Monoclonal antibodies are lab-engineered proteins that latch onto a specific target on the surface of cancer cells, either blocking a growth signal directly or flagging the cell for the immune system to destroy. Trastuzumab, used for HER2-positive breast cancer, is a well-known example.

- Small-molecule inhibitors are oral or IV drugs small enough to enter a cell and block an internal signalling enzyme, commonly a tyrosine kinase, that would otherwise tell the cancer cell to keep dividing. EGFR inhibitors used in certain lung cancers work this way.

- Angiogenesis inhibitors cut off a tumour's blood supply by blocking the signals it uses to grow new blood vessels, effectively starving it of oxygen and nutrients rather than attacking the cancer cell directly.

- Hormone-blocking targeted agents are used where a cancer (commonly hormone-receptor-positive breast cancer or certain prostate cancers) depends on estrogen, progesterone, or testosterone to grow; these drugs either lower hormone levels or block the receptor the cancer relies on.

Targeted Therapy vs Chemotherapy vs Immunotherapy

Patients often confuse these three terms, they are related but mechanistically distinct, and a treatment plan may use more than one. The table below outlines key differences:

AspectTargeted TherapyChemotherapyImmunotherapy
What it acts onA specific mutation, protein, or pathway in the tumourAll rapidly dividing cells, cancerous or notThe patient's own immune system
Selection basisBiomarker/molecular test resultCancer type and stageCancer type, sometimes PD-L1 expression
Common side effectsSkin, blood pressure, wound-healing issues (drug-dependent)Hair loss, nausea, low blood countsFatigue, immune-related inflammation
DeliveryOral pill or IV infusionUsually IV, sometimes oralUsually IV infusion
Typical use caseCancer with an identified actionable mutationBroad-spectrum, often first-line or adjuvantCancers responsive to immune checkpoint blockade

Also Read: Combining Cancer Treatments: Multimodal Therapy Approaches

Many patients receive a combination, chemotherapy to debulk the tumor, followed by targeted therapy for long-term control, or radiation plus targeted drugs for advanced disease.

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Which Cancers Respond to Targeted Therapy?

Eligibility depends entirely on whether a patient's tumour carries a mutation or protein marker that a targeted drug is built to act on, cancer type alone doesn't determine this.

Cancer TypeCommon BiomarkerDrug Category
Breast cancerHER2-positive, hormone receptor-positiveMonoclonal antibodies, hormone-blocking agents
Lung cancer (NSCLC)EGFR, ALK, ROS1, MET, BRAF mutationsSmall-molecule (tyrosine kinase) inhibitors
Colorectal cancerKRAS wild-type, EGFR expressionEGFR inhibitors
Chronic myeloid leukaemiaBCR-ABL fusion geneTyrosine kinase inhibitors
Kidney and liver cancerVEGF pathway activityAngiogenesis inhibitors
Ovarian cancerBRCA1/BRCA2 mutationsPARP inhibitors

Also Read: Cancer Types and Treatment Options: Expert Guide

Am I Eligible? The Biomarker Testing Process Explained

Before any targeted drug is prescribed, the oncology team needs a tissue or blood sample to test for the relevant mutation. This typically happens through:

  • Tumour biopsy : a tissue sample sent for molecular/genomic profiling
  • Liquid biopsy: a blood-based test detecting circulating tumour DNA, sometimes used when a tissue biopsy isn't feasible or to monitor for resistance mutations later
  • Immunohistochemistry (IHC) and FISH testing: commonly used to confirm HER2 status in breast cancer, for instance.

Results usually take anywhere from a few days to two to three weeks depending on the complexity of the panel being run and whether it's processed in-house or sent to an external genomic lab.

Once results come back, the oncology team maps the mutation profile to an approved (or clinical-trial) drug, and only then is a targeted regimen finalised, this is why a rushed "start chemo now, figure out biomarkers later" approach is a red flag if a targeted option genuinely exists for that mutation.

Also Read: Targeted Therapy vs Chemotherapy: How to Choose the Right Treatment

Why Choose Baby Memorial Hospital's NAVA Cancer Institute for Targeted Therapy in Kerala

Targeted therapy works best when it's part of a coordinated cancer care plan. At Baby Memorial Hospital's NAVA Cancer Institute, Kozhikode, patients have access to multiple oncology specialties and advanced diagnostics under one roof, making it easier to move from biomarker testing to personalised treatment without unnecessary delays.

Why patients choose NAVA Cancer Institute:

  • Medical, surgical, radiation, haemato-, paediatric oncology, and nuclear medicine teams work together.
  • Multidisciplinary tumour board reviews for personalised treatment planning.
  • Advanced technology including TrueBeam LINAC, Discovery IQ PET-CT, Da Vinci X Robotic Surgery, and GammaMedplus iX Brachytherapy.
  • Dedicated chemotherapy day-care, inpatient oncology, and bone marrow transplant support.
  • International patient services for Indian and Gulf (UAE, Saudi Arabia, Oman, Qatar, Kuwait, and Bahrain) patients requiring treatment coordination.

Whether you need a second opinion, biomarker testing, or a personalised targeted therapy plan, NAVA Cancer Institute offers comprehensive cancer care designed around your diagnosis and treatment goals.

Chat with our Medical Assistant to connect with our cancer care team, discuss your treatment journey, and schedule a consultation with an oncology specialist.

Medical Disclaimer: This article is intended for general informational purposes only and does not constitute medical advice, diagnosis, or treatment recommendations. Targeted therapy eligibility, drug selection, dosing, and expected outcomes vary by individual patient, cancer type, stage, and biomarker profile. Always consult a qualified oncologist to evaluate your specific medical situation before making any treatment decisions.

Frequently Asked Questions
Does targeted therapy cure cancer completely?+
Targeted therapy often extends survival and improves quality of life significantly, but rarely cures advanced cancer completely. Some early-stage cancers with specific mutations may be cured or enter long remission. Your oncologist will discuss realistic goals based on your cancer stage and type.
How long does genetic testing take and how much does it cost?+
What if my cancer does not have a 'targetable' mutation?+
Are targeted therapy drugs available in smaller cities in Kerala?+
Can targeted therapy be given alongside chemotherapy or radiation?+
What are common side effects of targeted therapy?+

Source Links

PubMed Central: EGFR-Mutant Lung Cancer and Targeted Therapyhttps://pubmed.ncbi.nlm.nih.gov/